Retail-tainment: the new sunshine sector
source:http://www.financialexpress.com/industry/retail-tainment-the-new-sunshine-sector/480049/ Retail-tainment: the new sunshine sector There is huge potential for businesses opting to provide commercially-designed experiences to customers, effectively combining retail and entertainment Retail-tainment is not a new sector, but a developed concept from the West, which is present in India too, though negligibly. Going by the definition, retail-tainment means a commercially-designed experience intended to combine [...]