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News Letter / USDS February, 2010 ~ March, 2010

Dollar Store Merchandise For 7 Top Performing Departments

World’s best top franchise opportunity.

Once those who are about to open a dollar store locate the perfect site for their new business the next big question is all about dollar store merchandise. After all, it is the sales of those products that produce the dollar store profits for your business. Select the wrong items and nothing sells. Pick the right items and sales are strong and grow stronger. In this article I present information about the 7 of your top performing departments.

#1) Snacks – One of the misunderstood departments for many who open a dollar store. Profit margins are tight indeed. Yet as shoppers discover you carry a good assortment of the right snack items they will come in time and again to make their purchases. Create a standalone department and add the most popular snack items as impulse items at your cash registers.

#2) Grocery Items – The bargain hunters who shop in your store are always on the lookout for core food items they use all the time. Focus on those items first as you build your dollar store grocery sales. As this department gains a following add more variety to the choices offered.

#3) Household Cleaners – Household cleaners are a big seller. As with most core items while sales volume is high profit margins are tight. Be sure to place cleaners away from the entrance to your store so shoppers walk through other departments as they proceed to the household cleaners department. As shoppers go to and from the cleaners area they will stop and examine other dollar store merchandise. Of course most will make a few extra selections offering you higher dollar store profits even though their plan was to pick up only one cleaning item and then go back home.

#4) Household Paper Goods – Just like household cleaners, paper goods bring shoppers into your store every time they have a need. And of course, there are sales of others items while looking for the paper product they need. Carry a broad assortment of paper towels, bathroom tissue, facial tissue and more.

#5) Health and Beauty Needs – This is dollar store merchandise you must carry. Many items offer excellent profits while others come with much tighter margins. Start with the core items shoppers must have. For example, toothpaste, dental floss and toothbrushes all sell well. Hair care products including shampoo, conditioner, and related items sell well. Health and beauty is one department that must be well stocked with items to meet basic shopper needs at all times.

#6) Party Supplies – The abundance of items in staggering. With prudent management and excellent wholesale buying here is another department that will produce excellent dollar store profits. When you open a dollar store you will discover shoppers will come in time and again to collect the party supplies they need for their next party or event. Many other shoppers will pick up items just because they see them.

#7) Greeting Cards – Few who open a dollar store realize the high volume and excellent dollar store profits a well run card department can offer. It does take time, and daily upkeep to maintain order. Yet the sales and dollar store profits more than pay for the effort.

To your success when you open a US Dollar Store 99 !

News Letter / USDS December, 2009 ~ January, 2010

What is Discount Shopping ?

Discount shopping can refer to a variety of shopping practices where people look to save money on purchases. Some shoppers only buy products if they’re on sale, and others shop at stores that regularly discount merchandise like big box stores, dollar stores, or outlet stores. Others clip coupons to save money at point of sale , and a few will look for lowest prices of items and only shop at stores that offer price matching guarantees. For those shopping on a budget, discount shopping can prove a great way to save money, especially when people strictly adhere to their budgets and don’t purchase things they don’t need, simply because they are marked down.

For many, getting things at a discount is a huge incentive to make purchases, and some people will purposefully wait for stores to have sales. In tight economic times, it usually isn’t necessary to wait long, since most stores need to move merchandise and will discount it quickly if it’s not being sold. Some shoppers wait for holidays or right after holidays when sales are usually best. For example Christmas shopping the day after Thanksgiving usually means getting great deals. Smart shoppers might buy things ahead of time like wrapping paper or Christmas cards for the next year if they purchase these things right after a holiday, when they are heavily reduced in price.

Those who shop during holidays may not only scan paper advertisements they might receive in the mail or in newspapers, but they may search the web for the best day after Thanksgiving deals. There are websites devoted to price comparisons on Black Friday sales at various stores, so people can plan their shopping day. The practice of getting up early to shop on Black Friday has become something of a holiday tradition for many.

Discount shopping isn’t just for holidays and purchasing big ticket items. There are numerous savvy shoppers who want to save money year round. They may be particularly attracted to shopping at stores like warehouse or big box stores that offer cheaper prices on good quality goods and food supplies. Some people buy in bulk to save money, and this works well if they have storage for bulk purchases and will use them, especially food, before expiration dates occur.

Others don’t have the patience for warehouse stores or the budget to afford bulk purchases, which can mean a larger initial outlay of cash. These folks can still save money by clipping coupons and reading sales circulars for grocery stores, Some shoppers who aren’t brand conscious look for what they need at lowest prices. Whatever brand is at the best price becomes the one they purchase. Others will shop stores on double coupon days, where they get twice as much off purchases.

The Internet has added a whole new element to discount shopping for numerous items. With a swift browser, it becomes very easy to compare prices and find the best ones online. Some sites, like Amazon, will even showcase the same item available at various vendors so that people can see which vendor offers the best deal. Another thing people look for is online coupons and promotion codes, which are available on a variety of sites and may help save additional money on online purchases.

The basic premise of discount shopping is that it makes no sense to pay more for an item than necessary. If it can be purchased elsewhere at a lower cost, then there’s no point in paying a higher price. Of course, this premise has a few faults. Some people are willing to pay higher prices for things if they perceive other benefits for shopping with a certain vendor. For instance, a person might like the customer service at a department or grocery store better, and be more willing to part with a bit more cash to get it. With online shopping, concerns about security with smaller vendors that may offer lower prices can drive some people to pay higher prices with vendors that they believe are “safer.”

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News Letter / USDS October ~ November, 2009

Tips on Newspaper Advertising

when you Own a US Dollar Store

Many who own a retail franchise of US dollar store assume there is little need to invest on advertising and marketing. They assume their dollar-store sale levels and profits will somehow continue to grow without re-investing in their business. And there might have been a time at some point when this was the case. But in today’s marketplace, there is more competition for every consumer dollar. So, there must be a marketing plan for your business that includes advertising in your local marketplace. One very good way to get the word out about your dollar store business is by advertise in your community newspaper. The good news is you don’t need to spend an arm and a leg to gain the exposure your business needs.

Tip #1) A small advertisement is all that’s required.

Don’t feel you must buy full-page layouts to achieve your goal. You want to minimize dollar store costs associated with advertising while building your dollar store sale levels even higher. Newspaper advertising will not be the only thing you have in the works to achieve this goal. Use your newspaper ads to introduce new shoppers to your business, or to bring previous shoppers back. The goal should be to get the word about your store name, location, and products out.

Tip #2) Your ad needs to appear in every edition to maximize the impact. If you own a dollar store, don’t look to newspaper advertising as the quick fix to your dollar store sales woes. It requires repeated exposure to really draw attention and then results for your dollar store business. You will see some sale increases almost immediately, but don’t ignore the long-term benefits. Newspaper ads will serve well as still one more means of gaining repeated exposure for your business however.

Tip #3) Be sure to mix it up by changing the ad every 3-4 weeks. Focus on informing potential local shoppers about your store, the products you carry, where you are located, hours of operation, and other information they need to know. Be sure to advertise occasionally special purchases and sales as well. This will help motivate readers to take immediate action since these dollar store sales come with an end date.

Tip #4) When you operate a dollar store business, plan to mix it up further by periodically inserting ads for holidays or events or even unique, special merchandise you carry. This helps to maintain the freshness of your ads and draws interest from more potential shoppers.

To your success when you own a US dollar store! Apply NOW !!!

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News letter / Dollar Store retail business

In a Recession, the Dollar Store Seizes the Moment

Don't Ask. You Can Afford It.

Source: New York Times

Published on: 1st May, 2009

Wal-Mart may have become the premier place to shop for Americans struggling through a severe recession, but the giant chain has competition nipping at its heels.

The nation?s dollar stores, those once-dowdy chains that lured shoppers by selling some or all of their merchandise for $1, are suddenly hot. They are busily opening new stores, outfitting existing stores with refrigerators and freezers, and sprucing up their aisles with better lighting, fresh paint and new signs.

And while most big retail chains are closing stores and radically cutting back on new outlets, the dollar chains are planning to open hundreds of stores this year in some of the best locations to which they have ever had access.

Dollar stores have long had a reputation for being down-at-the-heels places to buy cheap, generic goods. While keeping their low prices, they are revamping their image and climbing the respectability ladder ? in some cases into the Fortune 500.

To view the complete article visit www.nytimes.com

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News letter / USDS September, 2009

Promotion to increase your retail business

Example relating to a Dollar Store business

Promotions give customers a reason to come back to your US Dollar Store more frequently. They add a festive tone to the atmosphere. Properly promoted and merchandised they can lead to significant increases in sales. The number of options available for promotions is virtually limitless. In fact, the bottom line is that it is easy to hold multiple celebrations every month if you choose. Even more important is the fact that your shoppers will return time and again throughout the month to purchase items during your promotional events. Those extra trips mean extra merchandise sales and extra profits.

The foremost to start with is the grand opening event for your own dollar store business which you may call MY own Dollar Store 99. Here is the perfect opportunity to announce you are here and open for business. You?ll be pleasantly surprised by the number of visitors a well run grand opening event can generate. Along with a high number of visitors will come great dollar store merchandise sales, and dollar store profits. Invest the time upfront to develop a plan. Then execute the right actions to turn that plan into a profitable event.

Major holiday promotions can mean major dollar store profits. There?s a long list of commonly celebrated holidays. These include all major festivals (like Diwali, ID, Rakhi, Christmas & other regional festivals etc ),New Years, Valentine?s Day, Mothers Day, Fathers Day, and the list goes on. There?s an even longer list of holidays that might be perfect for you and your customers to celebrate.

Celebrate every significant change for your business. It doesn?t matter whether it?s a store expansion, the addition of a new manager, or your annual store birthday be sure it is celebrated. Bring in some new and exciting dollar store merchandise. Then complete advertising and promotion to get shoppers excited.

There is an almost endless list of potential promotions you can celebrate at your dollar store business. In all cases it does take a little planning. You?ll need to order the right dollar store merchandise to match the promotion. Add a little advertising and you are on your way to even more dollar store profits.

To your own dollar store business success! For more details visit

www.franchisedollarstore.net
www.nansonoverseas.com

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News letter / USDS July ~ August, 2009

How do Dollar Stores Stay in Business?

US Dollar Store 99 ? Successful retail franchise

If it weren't for dollar stores, many of us would never have affordable party supplies, ceramic garden gnomes, bags of candy from unknown sources or DVDs featuring an action hero who vaguely resembles Chuck Norris. Dollar stores are outlets which offer a variety of merchandise for deep discounts, even for recognizable name brand items and clothing. All of the merchandise offered in dollar stores is one price, a dollar in USA and Rs. 99 only* (In association with India based ISO Nanson Overseas Company www.nansonoverseas.com)

But how do dollar stores stay in business considering the incredibly low retail price for their offerings?

One key to a US Dollar Store's survival is the power of buying in bulk. Manufacturers of less expensive consumer items such as plastic toys, party supplies, paper goods and snack foods often have a problem with surplus inventory. Buyers for dollar stores can often negotiate a deal directly with manufacturers to retail their surplus or bulk buy merchandise through franchise channel of US Dollar Store worldwide. The wholesale cost per item can be slashed to literally pennies if the buyer agrees to accept bulk shipments or absorb shipping expenses.

Certain items such as name brand beverages or foods may cost nearly a dollar wholesale, but they are often used as loss leaders to encourage customers to purchase other items with a much more profitable mark-up. Few customers of us dollar stores ever purchase strictly the items on their original shopping list, so the store profits from impulse shopping as well.

Dollar stores also stay open because of lower overhead and salary costs. Employees of dollar stores are often cross-trained to handle a number of duties, sometimes at the same time. A cashier may also be asked to stock shelves, receive shipments, perform inventory counts or any other duty assigned by the store's manager. The manager may also have to perform many duties at once, including ordering new stock and covering for occupied employees. The US Dollar Stores are well managed by the franchisee?s through proper guidance and training (with backend warehousing support) by the parent Company in USA or ISO Nanson Overseas Pvt Ltd (Asia region)

Another reason dollar stores remain in business is niche marketing. When customers need inexpensive party supplies or party favors, a dollar store generally offers a decent selection of merchandise for far less than an equivalent retail store. Parents shopping for treats or small toys for their children can save significant amounts of money by shopping at dollar stores. Holiday specials also attract customers who want to find unusual items not generally carried by retail stores. Gardeners and home decorators can also find inexpensive but decorative items suitable for everyday use at most us dollar stores.

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News letter / USDS May ~ June, 2009

Dollar stores: Where the deals are?.

TOP Franchise Retail Business Opportunity

With money tight, millions of people are discovering that their local dollar stores can help stretch household budgets. Sales have surged at most of the dollar stores in USA and Outside (Particularly through Nanson Overseas in India: franchise dollar store99 retail India) -- as more shoppers look for deep discounts on pantry staples and household basics, as well as the occasional pair of flip-flops or Hannah Montana hand sanitizer. And it's not just low-income families looking to make ends meet.

Nearly half of American shoppers visit one of these discounters in a given month, according to a 2008 survey by market research. One-third of those shoppers have incomes of more than $50,000. And they're finding out that some products simply don't require a well-known label to do the job.

The number of dollar stores has grown nearly 50% since 2001, Sales are growing at a clip of 3% to 8% a year. "US Dollar Store gaining share from other discounters, thus adding to its own my family of us dollar stores" This boom in business has led many US dollar stores to stock fancier merchandise and bigger name brands.

The US Dollar Store deals are loved by customers across the globe, here is what a regular customer Iva wants to say ?I love the Dollar Store! I go there for snacks, after shower powder, coloring books, and whatever else I end up seeing that I like! That is the problem with the dollar store; you go in there for something specific, you see other things that you like, and you start throwing them in cart, saying to yourself "its only a dollar, its only a dollar. " Thing is, by the time you get to the cash register, its only like $100 lol. But I can't stay out of there though, either way. ?

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News Article / March ~ April 2009

A lot in store for US Dollar Store 99

Franchise Retail Opportunity

US Dollar Store 99 India, which sells imported products for Rs 99* in India, has witnessed spur growth in last three years exceeding 60 stores. There is a tremendous Opportunity and demand for retailing imported beauty and cosmetics products, food products and accessories in India at Rs 99*, as spending levels of customers from the middle income segment is increasing tremendously.?

Budget watchers and bargain hunters alike shop at dollar stores for brand-name merchandise that typically retails for much more at the local department store or supermarket.

But, in the end, the function and very often, the lifetime of products with differential pricing but similar usage, is pretty much the same The vision of US Dollarstore is based on 'Deep Discount Retailing' At Dollarstore, we realise that every day there is incredible value offered to the world consumers in the form of closeouts, surplus, liquidation and excess inventories.

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US Dollar Stores Inc. also plans to start a new line for general merchandise, branded cookware, tableware and home accessories, which are being considered for importing from the USA and Europe. This will help increase the number of footfalls at the stores, and thus further help in volume sales.

Pick what you like, it's only Rs 99* Bars of foreign chocolate, shampoo, soap, soup, drain cleaners, door-mats, bath towels. It's all there- US Dollar Store 99 in India is set to blaze its way through several Indian towns. The operating margins of the company US Dollar Store are wafer thin but survive on quantities seeking long term business plan.

News Article / February, 2009

Franchise retail business

Uniform pricing is what excites the consumer in US Dollar store 99

US Dollar Stores 99, with over 50 stores is retailing imported products for Rs. 99* in India. Dollar stores, which long have been found in rural America and economically depressed areas of cities, have in recent years popped up in the suburbs and more middle-class areas of urban centers.

At US Dollar Store Inc. USA , realized that consumers everywhere - of whatever origin - want and deserve credible value for their money. And most are more discerning than we retailers give them credit for. Most know the extra price a 'branded' good commands and what that extra is payable for. The world's most popular brands command high prices due to the value addition that a 'brand' signifies, in terms of quality, 'aspirational' image and status that it accords to a wearer or user.

Today US Dollar Store chains are as organized as any retailer, with online weekly ads, Web sites and circulars in the newspaper or mail, inventory management by state of the art software?s and control systems.

Consumers are more value conscious than they've been in the past. Their shopping habits have shifted from department stores to discounters and mass merchandisers. Many consumers can find the same items at a mass merchandiser that they can find at a department store at a substantially lower price. The stores succeed because they offer low prices on brand-name items every day of the year. They also run efficiently like wholesale clubs, and offer convenient, well trafficked shopping locations.

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The Dollar Store trend is going strong, and not only because everybody likes a bargain. The stores succeed because they offer low prices on brand-name items every day of the year.

More and more middle and upper-middle class families have discovered the value of shopping at a dollar store 99 franchise, making the dollar store 99 franchise one of the most attractive opportunities for someone wanting to start his or her own business.

In US 99 stores, Depending upon the size, some dollar stores actually have a frozen food and drink section, and also a fruit / vegetable one.

News Article

Franchise Retail India

Another US Dollar Store 99 opens? Now in Dehradun

Making a total of over 60 Stores ? PAN India

US Dollar Store, a popular bargain store in the US, which had made a bow in India in September 2005 through a franchisee route, opened another retail outlet in Dehradun city on the posh Rajpur road. The outlet is franchised retail store. The franchise appointed by Master franchise retail US Dollar Store 99 being M/s Nanson Overseas Pvt Ltd.

In case of Dollar Store 99 a significant percentage of the products sold in the outlets are manufactured in the US, some of them came from countries such as China, UK and Portugal. From India, few export surpluses are sourced.

The stores stock products ranging from cosmetics, chocolates, confectionery and food products, toys, auto accessories and cleaners to healthcare products like sugar free jam, chocolates etc.

While most of the products are sold at Rs 99 * in store per piece, at times two or three pieces are sold for the same price through promotional offers, bringing their unit cost further down.

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As the business volume was substantial, the principals in USA are able to source the products at a very competitive rate. This benefit was passed on to the customers.

As the business volume was substantial, the principals in USA are able to source the products at a very competitive rate. This benefit was passed on to the customers.

 

News Article / January, 2009

A very Happy and a prosperous New Year 2009 !!! Retail Franchise Dollar Store 99 TEAM

Worlds Top Best Franchise Retail Opportunity / Option

US Dollar Store 99 Mania

Dollar stores flourish because they are fun 

US Dollar Store 99 with consumers and retail store franchisee, reporting solid same-store sales growth and expanding sales of food products

Customers visit and shop at Dollar Store 99 because its FUN !!! The franchise retail stores are spread all over defining US Dollar Store 99 as top best franchise retail option as franchise business.

  • There are 'brand aspirationals' (people with low incomes who are obsessed with names like KitchenAid, Personal Care etc ), 'price-sensitive affluents' (wealthier shoppers who love deals), and 'value-price shoppers' (who like low prices and cannot afford much more).
  • Even Luxury Customers Have Headed to the Inexpensive Retailers - Come join franchise retail opportunity US Dollar Stores 99?
  • Low Income group like discounted dollar stores 99, high income group love dollar store 99?

Food has emerged as a key strategy for its franchise success in the dollar store 99 industry, one of the fastest-growing retail channels (franchise retail option also available), one that combines low prices with small-store convenience. The fact that Wal-Mart Retail (USA, CANADA, INDIA etc )considers these stores a competitive threat clearly proves this franchise channel is one to watch. Up until now, the supercenter leader has been the threat, menacing traditional grocers. Rapid expansion of the largest dollar store 99 chains, coupled with significant sales growth, add up to one of the most compelling food formats of the century.

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So far, the franchise business retail model is working quite well.

Though their food strategies and pricing tactics vary, US dollar store 99 franchise chain reported phenomenal success with food last year, in many cases beating the comps of the nation's largest supermarket operators.

For many smart shoppers, the thrill of hunting down a great deal is as satisfying as the actual savings from the purchase. The explosion of dollar stores proves that an idea as simple as merchandising items based on price alone can mean big business. Dollar stores have been around for decades. A number of factors contribute to the retail franchise success of dollar store 99 success ? simple price points, a focus on consumables, convenience and an efficient supply chain. That is the reason that today franchisee of retail dollar store 99 are spread over the globe from USA to India (Pan-India and Indian Subcontinent).

Franchise Retail industry observers say dollar stores are appealing to what they call the new, practical consumer and it's not just the low-income shopper anymore, Everyone is shopping for bargains. It's fashionable to be practical.

All segments of society are coming to shop at retail franchise dollar store 99 -- professionals, working class, tourists, retirees, young, old. It has a wider-base of appeal.

News Article / November - December, 2008

As people pinch pennies? Dollar Store 99 Franchise in Retail Flourishes

US Dollar Store
The best franchise retail opportunity among all franchise options

Despite the sense that people who shop at discount dollar stores are struggling financially, the numbers indicate that these stores (along with big-box stores like Walmart Retail) are gaining popularity with more affluent shoppers too.. Even so, for the dollar stores the current economic climate is a mixed bag (not unlike those surprise goodie bags they have at the end of the toy aisle). Almost all US Dollar Stores (USA, INDIA Franchise) are doing well. Dollar Stores are a hot news item these days, as the discount market grows its share of spending from budget-conscious consumer. So while Walmart and its ilk are doing reasonably well given the overall trend towards buying less, the dollar stores are expected to increase sales thanks to shoppers who want to stretch their paychecks a bit more.

While many consumers have struggled in a difficult economy, US Dollar Store Inc. has grown more profitable.

Higher household costs have sent shoppers into the nation's largest everything's-a-dollar chain looking for better prices on food, cleaning supplies and health and beauty products

Into the rest of this year, high diesel prices - one of the biggest contributors to Dollar Stores expenses - will likely continue. We still face an uncertain economy with many pressures on the consumer."

Analysts questioned whether 99 Dollar Stores could sustain its high comparable-store sales increases into the rest of the year. Dollar Stores acknowledged the challenges but added that bad economic times have proved beneficial for Dollar stores so far? More and more business entrepreneurs are joining our Family of US Dollar Stores 99 ?

US Dollar Stores is believed to be positioned squarely in the bull's eye of what actual customers are looking for ?  

News Article / July, 2008

Franchising in India Growing

New owners give up other careers, say the market is favorable

Retail India

Working couple enter Dollar Store Franchise Business

Entrepreneurs looking for business opportunities in a profitable and high-growth market, look no further. Enter a booming market with the purchase of a dollar store franchise. These opportunities give you the training and support to open your own store including location selection assistance and access to high quality products. Businesses available for purchase include standard dollar store franchises and specialty retail options such as discount greeting card stores and party stores.

For Franchise Contact :  

USA
franchise@usdollorstore.org

  

For : INDIA, Pakistan, Nepal, Srilanka etc (ASIA) 

W-!9, G. K. - II
NEW DELHI - 110048
Mobile +91-9810007165

gautam@nansonoverseas.com

For some folks, it is the right time to reconnect with family and friends, celebrate with neighbors and reflect on blessings. For others, it's an overwhelming stress-fest, consumed by juggling tasks including decorating the house, mailing holiday cards, baking cookies, attending parties and buying presents. But for few working couples, business success during the holiday season could signal the end of having to work for someone else. Incase of US there are various franchise retail options from US Dollar Store and other discounters such as Dollar Tree, Dollar General, Dollarville and Family Dollar.

Most of the franchisee?s of US Dollar Stores being added are from working background from teachers to marketers to professionals to engineers etc etc

Discount retailers and franchisors such as US Dollar Store buy the majority of their products from manufacturers who produce goods specifically for dollar stores. Most of the products are made in USA, CANADA, UK, UAE, THAILAND, INDIA and CHINA. The products are imported by the crate.

Web sites such as www.usdollarstore.org & www.nansonoverseas.com that cater to dollar stores are another source of merchandise, along with stores going out of business, factories that have overruns or seconds and corporations that want to get rid of extra stock or close-out items. To sell things for $1, discount retailers strive for costs averaging 80 cents and incase of Dollar Shops in India the pricing is Rs. 99 Only with averaging cost of about 80 Rupees. "Our profit margin is smaller, but the key to our success is volume," says Representative Nanson Overseas Pvt Ltd on behalf of US Dollar Store ? ASIA (India, Pakistan, Nepal, Srilanka, Bangladesh etc ) Most of the dollar stores in USA cover a Bug space of over 5000 square feet in stand alones whereas average Dollar Bug store space for US Dollar Stores 99 in India is about 1000 square feet incase of Shopping Mallz ? Retail space or High Streets ? Retail Space.

US dollar stores are the best franchise option / opportunity in India (USA & Asia) by carrying unique dollar store merchandise (product range)

The demographics of discount devotees show most dollar-store customers are women ages 18 to 25. "We get moms with kids buying favors for birthday parties, parents buying school supplies, kids buying items for shoebox drives, you name it," says Rep. US Dollar Store ? India.

 

News Article / June, 2008

Dollar store franchise business - boom in India retail

As major retailers such as Wal-Mart, Tesco and Carrefour make plans to come to India, a US retail franchise concept, US Dollar store is already in India and is doing unexpectedly well. While US dollar store chains are located in low-rent strip mall, US Dollarstore also lets up shop in prime locations and targets big spenders. Prices at Dollar store are higher at $2 instead of $1charged at US stores.

US Dollarstore opened in INDIA in 2005 and is managed by Nanson Overseas Private Limited. Its customers are people from all walks of life who always like to buy American brands, from bringing home products such as Alberto VO5 hair conditioner, Kellogg?s Pop Tarts and Doritos chips. All the products sold in these stores are Dollar store General products, which are mostly daily need items and gift products.

Dollar stores are booming in India, with consumers flocking to stores to buy items such as branded food, healthcare products and glassware. Despite their names, these stores sell products for Rs. 99 ( $ 2) but the names have stuck. Most products are bought at wholesale prices abroad and sold at a fixed Rs. 99 in India. Indian retail is price-sensitive. Customers are delighted to buy international products / brands for Rs. 99. Customers in India feel like Dollar King as they shop in India?s single price retail Family of US Dollar Store which consumers sometimes remember as My Family of US Dollar 99 Shops.

 

As appeared in The Financial Express ? India on May 29th, 2008

Cashing in on consumerism

Prachi Raturi Misra

Posted online: Thursday , May 29, 2008 at 0024 hrs IST

Imagine biting into a Chinese dosa in Lucknow, receiving orchids in Patna, slipping into a perfect fitted branded jeans in Meerut or visiting a branded spa in Palakkad.

Actually all of this is happening and happening at a break neck speed thanks to brand consciousness in smaller cities and towns. It?s no longer about knowing the latest trends, it?s also about sporting the latest brands, eating at the hippest restaurants, using the latest beauty products and studying at best institutes. It?s little surprise then that the franchise business has taken off in India like never before.

Experts say the franchise bubble is big and easily not the one to go bust for a while. So, what is it that is leading to the franchise boom? Gaurav Marya, president, Franchise India, an umbrella organisation of various franchise businesses in India, is himself surprised at the growth of this market. .

Franchise India began in 1999. But the last two/ three years have seen the franchisee business embark on a new growth path altogether. Agrees Marya, ?Between 2004 and 2007, the franchised business systems grew in the country by almost 100%, and this proved a positive sign for small business development in India and the catalytic role played by franchising to spur the growth of the system here.?

Today, the acceptability for franchising is growing by the day and it has a fairly wide industry spread. Franchise India estimates show that that there are approximately 1,150 established franchisers, 75,000 franchisees with an annual turnover around Rs 12,000 crore. The business employs around 3.50 lakh persons.

Though the system did exist in India for years, it was at informal, local levels. For example, a popular pickle maker supplying his pickle to other shops to sell exclusively was a form of franchise business. But business format franchising truly began in India in 1990s primarily with homegrown Companies like courier services and education services that wanted to expand their network. Companies like NIIT and Aptech, for example, says Marya, can truly be regarded as the torchbearers for franchising in India.

Today franchising business is not just better organised, but is also well received, thanks to the growing awareness in consumers. Another important aspect leading to the growth, says Anjali Grewal who heads Franchise Guru, a body that helps people get into franchisee business, is the growing aspirations of people to turn into entrepreneurs. ?With the growth of retail business in India, the awareness in general has grown up. Also, people who always wanted to get into businesses of their own but didn?t have the means or awareness are taking the franchise business route.?

What is also spurring the growth, she says, is growing aspirations of people. Take, for example, the Live-in brand of jeans that she takes care of, ?There are upcoming malls in every place. Jeans is aspirational clothing. It makes perfect sense for Live-in to be present in place like Meerut.?

What has also changed, says Gautam Sahni, director, franchise, US Dollar Store, is the fact that people?s aspirations have hit a new high. It?s for the same reason, he says, entrepreneurs are coming up to take franchises of a store like theirs. ?I?d say we are present in metros but our real business is in Tier II and Tier III towns, where aspirations are sky high and people want to buy imported things for their homes.?

It?s a little surprise that they began in 2005 and today have 45 stores in 18 states. ?From Kohima to Shillong to Dharampur to Solan, you name it and we are there,? says Sahni.

And it?s not one category that is growing when it comes to franchise business. There is horizontal growth across all categories. A pre-school like EuroKids International Pvt Ltd, for example, that began franchising in 2003 today has 450 centres across India and they are doing pretty well in smaller places like Rajpura, Jodpur and Patna. These little places today know a hip new way of education, thanks to the growing disposable incomes.

And if pre-school education gets the kind of importance that it does, it?s little surprise that a brand like Ferns ?N? Petals is making it big in say Kanpur, Dehradoon or Patna. Pawan Gadia, vice-president, Ferns ?N? Petals Group, explains that the franchisee businesses are growing in India is because they are providing budding entrepreneurs with a ready business. ?See, we are cutting their learning curve. They can begin operations from day one and with a brand on their side. They have everything to gain.?

Shahnaz Husain, one of the pioneers of franchisee businesses in India, is pretty impressed with the growth of the franchise market herself. She opened her franchise store in Kolkata way back in 1979. Today her chain of Salons has extended worldwide. Also Shahnaz franchise system is the basis for other ventures like beauty training institutes, lifestyle shops and signature parlours where they provide both spa and salon treatments. Today Shahnaz Husain has 300 franchise salons in India, many of them are in towns like Raipur, Bhatinda, Mathura, Jammu, Silchar, Shillong and Palakkad.

Says Husain, ?Today, people are much more aware of global trends, beauty and fashion, thanks to the exposure to media. The world has become a smaller place. There is a high awareness of brand names in small towns, too. Due to the increasing awareness, people in small towns are going in for treatments that they believe will improve the appearances. Also, purchasing power has increased in smaller towns.?

In fact F&B is a sector that is getting very popular as well. Be it franchise Baskins and Robbins, Pizza Hut or food courts like Club City, you name the city and they are there. Sonia Chowdhary, who looks after Club City?s franchise business, explains the logic when she says, ?Today if a businessman in Patiala is going out, he wants his family to go to a nice place and to get the right ambience. Also there is more disposable income, so he wouldn?t mind taking them out to a food court.?

Club City, for example, has brands like Club Thai, Club Salad and Dosa Plaza under its umbrella. It?s the ambience of choices, she says, that people find most fascinating. ?We are in Patna, Panipat, Ahmedabad and are only getting more queries everyday,? she smiles.

 

NEWS ARTICLE ? May, 2008

Dollar Store Retail Industry news - Franchising India.

MY FAMILY of US DOLLAR STORE - Taking Market By Storm.

BEST BUSINESS OPPURTUNITY OPTION ? INDIA RETAIL FRANCHISE .  

Have you noticed that one of the aisles in your local supermarket or Wal-mart is now reserved for $1 items? Even though same item, under a different brand name, may be available for a higher price elsewhere in the same store? If so, you?re not alone. US Dollar store franchises have been among the fastest-growing segment of the retailing business for nearly a decade, there were enough US markets into which dollars store franchises had not penetrated that the growth would continue for several more years.

What is of even more concern to traditional retailers is that, as they are bringing sub-$1 off-brand items into their stores, the dollar store franchise owner is now able to get national brands like Crest, Iams, Coca-Cola and Wolfgang Puck, and many a dollar store franchise is now offering a wide selection of frozen foods, dairy products, and breads and pastries.

Franchise Network of US Dollar Store 99 Growing in INDIA

A phenomenon in dollar store franchise ownership is well underway, as we estimate that over 40% of all US households now shop at dollar stores. While their core customer base has been low-income families, as the buying power of the company behind a dollar store franchise increases, so does the variety and quality of it can offer. Form more info see http://www.franchisedollarstore.net/application.aspx.

More and more middle and upper-middle class families have discovered the value of shopping at a dollar store franchise, making the dollar store franchise one of the most attractive opportunities for someone wanting to start his or her own business.

A dollar store franchise capitalizes on closed out, overproduced, and bulk purchase of packaged items which manufacturers are eager to get off their hands without incurring a total loss. So their inventory will change from week to week, but for you as the owner of a dollar store franchise, that can be a big plus--you?ll have customers who may not need a specific item but just stop in to see what?s new.

A Bright Future for franchisees.

If you are concerned that the dollar store franchise market might have already peaked, consider this: with the rising costs of gasoline, every segment of the retail market will have to raise its prices to cover the increase in transportation expenses. That increase will be a lot less likely to drive away dollar store franchise customers than it will those of the traditional retailers. Why?

Because the dollar store franchise, even if it does have to raise its prices, will still be cheaper than the alternatives. The chances are excellent that it will not only keep its existing customers, it will draw new ones who have finally become fed up with their escalating grocery and household goods bills.

Dollar Store franchisee?s also opt for wholesale dollarstore merchandise product sale of dollar store supplies.

We welcome retailers, housewife?s, business entrepreneurs to join our growing successful dollar store retail franchisee family in India. My family of US Dollar Store. Come take a franchise and be successful.

Today?s dollar stores are being opening up in Shopping Mallz, supermarkets, high streets, residential areas etc etc wherever footfalls are present.

Corporate Office: W-19, Greater Kailash-II, New Delhi-110048. Phone: +91-11-41637544/41636233, Fax: +91-11-41437633
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